Fitness Coffee®, our first formulated product, was the work of years of preparation, thousands of hours of research and hundreds of professional Italian coffee connoisseurs. Like all great ideas, we have realized the missing product when ordering a normal cup of coffee at a coffee shop.

The initials thoughts came from wondering why new innovation and new types of coffees have been so limited. These thoughts lead to asking how the natural antioxidants properties of coffee could be enhanced and turn in to a natural and functional drink.