Fitness Coffee®, our first formulated product, was the work of years of preparation, thousands of hours of research and hundreds of professional Italian coffee connoisseurs. Like all great ideas, we have realized the missing product when ordering a normal cup of coffee at a coffee shop.
The initials thoughts came from wondering why new innovation and new types of coffees have been so limited. These thoughts lead to asking how the natural antioxidants properties of coffee could be enhanced and turn in to a natural and functional drink.


Giulio Micioni studied Pharmacy at the world-renowned Bologna University, which gave the team the tools to create perfect balance of science and taste, while Irina Tanina set the stage to sale and market the product around the world. Fitness Coffee was introduced to the market in September 2008 after four years of scientific and technical studies, the patent was awarded in June 2009 (n.0001361629).


By teaming up with local business leaders from various countries, the product is being distributed through out Europe, Australia, Africa, Asia and North America, Fitness Coffee continues to see success wherever it goes.

Healthy Products

Our healthy and traditional hot beverages are all natural product manufactured entirely in modern Italian factory: we take great pride in our products, our company and the benefits that you will receive drinking our products.